Adidas x Stella Mccartney are revolutionizing sportswear fashion through closed systems
Adidas by Stella McCartney is a collaborative sportswear line founded in 2005, combining Adidas's performance technology with Stella McCartney's fashion-forward designs. The collection was established with the mission to create high-performance athletic wear that is both stylish and sustainable. Its current mission focuses on pushing the boundaries of sustainable sportswear through innovative materials and designs. Core values include sustainability, innovation, and female empowerment, with a purpose to redefine athletic wear through eco-conscious practices.
Location
Headquarters: Herzogenaurach, Germany (Adidas HQ).
Primary manufacturing/operations locations: Global supply chain with emphasis on sustainable practices.
Note: Leverages Adidas's global network while incorporating Stella McCartney's sustainable ethos.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and renewable materials, and creating products that are fully recyclable.
Key innovations: Development of PRIMEBLUE and PRIMEGREEN fabrics made from recycled ocean plastics and other recycled materials. Exploration of biodegradable fabrics and closed-loop processes.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact.
Pioneering Solutions
Flagship products: Performance sportswear for yoga, running, swimming, gymnastics, and winter sports under TrueStrength, TruePace, TrueCasuals, True Purpose, and True Nature lines.
Unique value propositions: High-quality, sustainable athletic wear that prioritizes performance, style, and environmental responsibility. Products are known for their innovative design, use of recycled materials, and ability to reduce virgin material usage.
The Regenerative Future
R&D focus areas: Advancing sustainable materials, optimizing production processes, and developing new applications for recycled and bio-based materials in sportswear.
Ambitious goals: To lead the sportswear industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to athletic wear design and production.
Fact Sheet
Commercial Availability: Products available globally through Adidas and Stella McCartney websites, retail stores, and select partners.
Circularity Rating: 4/5 (Strong focus on circular economy principles with room for improvement).
Key Certifications: Products are vegan and use materials certified by organizations like Bluesign.
Cost Rating: 4/5 (Premium pricing reflecting sustainable materials and innovative design).
Material Passport: Detailed material information available, with a focus on recycled and sustainable materials.
Designed for Disassembly: Some products designed for recyclability, with ongoing efforts to improve this aspect.
Carbon Performance: Focus on reducing carbon footprint through sustainable materials and production methods. Aims to reduce greenhouse gas emissions by 30% by 2030.
Key Takeaway
Adidas by Stella McCartney transforms the sportswear industry through innovative, sustainable solutions, setting a benchmark for circularity and environmental responsibility in athletic wear.
Explore Further
Adidas by Stella McCartney: website
Stella McCartney: sustainability overview
Stella McCartney: sportswear
Adidas by Stella McCartney is a collaborative sportswear line founded in 2005, combining Adidas's performance technology with Stella McCartney's fashion-forward designs. The collection was established with the mission to create high-performance athletic wear that is both stylish and sustainable. Its current mission focuses on pushing the boundaries of sustainable sportswear through innovative materials and designs. Core values include sustainability, innovation, and female empowerment, with a purpose to redefine athletic wear through eco-conscious practices.
Location
Headquarters: Herzogenaurach, Germany (Adidas HQ).
Primary manufacturing/operations locations: Global supply chain with emphasis on sustainable practices.
Note: Leverages Adidas's global network while incorporating Stella McCartney's sustainable ethos.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and renewable materials, and creating products that are fully recyclable.
Key innovations: Development of PRIMEBLUE and PRIMEGREEN fabrics made from recycled ocean plastics and other recycled materials. Exploration of biodegradable fabrics and closed-loop processes.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact.
Pioneering Solutions
Flagship products: Performance sportswear for yoga, running, swimming, gymnastics, and winter sports under TrueStrength, TruePace, TrueCasuals, True Purpose, and True Nature lines.
Unique value propositions: High-quality, sustainable athletic wear that prioritizes performance, style, and environmental responsibility. Products are known for their innovative design, use of recycled materials, and ability to reduce virgin material usage.
The Regenerative Future
R&D focus areas: Advancing sustainable materials, optimizing production processes, and developing new applications for recycled and bio-based materials in sportswear.
Ambitious goals: To lead the sportswear industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to athletic wear design and production.
Fact Sheet
Commercial Availability: Products available globally through Adidas and Stella McCartney websites, retail stores, and select partners.
Circularity Rating: 4/5 (Strong focus on circular economy principles with room for improvement).
Key Certifications: Products are vegan and use materials certified by organizations like Bluesign.
Cost Rating: 4/5 (Premium pricing reflecting sustainable materials and innovative design).
Material Passport: Detailed material information available, with a focus on recycled and sustainable materials.
Designed for Disassembly: Some products designed for recyclability, with ongoing efforts to improve this aspect.
Carbon Performance: Focus on reducing carbon footprint through sustainable materials and production methods. Aims to reduce greenhouse gas emissions by 30% by 2030.
Key Takeaway
Adidas by Stella McCartney transforms the sportswear industry through innovative, sustainable solutions, setting a benchmark for circularity and environmental responsibility in athletic wear.
Explore Further
Adidas by Stella McCartney: website
Stella McCartney: sustainability overview
Stella McCartney: sportswear
Adidas by Stella McCartney is a collaborative sportswear line founded in 2005, combining Adidas's performance technology with Stella McCartney's fashion-forward designs. The collection was established with the mission to create high-performance athletic wear that is both stylish and sustainable. Its current mission focuses on pushing the boundaries of sustainable sportswear through innovative materials and designs. Core values include sustainability, innovation, and female empowerment, with a purpose to redefine athletic wear through eco-conscious practices.
Location
Headquarters: Herzogenaurach, Germany (Adidas HQ).
Primary manufacturing/operations locations: Global supply chain with emphasis on sustainable practices.
Note: Leverages Adidas's global network while incorporating Stella McCartney's sustainable ethos.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and renewable materials, and creating products that are fully recyclable.
Key innovations: Development of PRIMEBLUE and PRIMEGREEN fabrics made from recycled ocean plastics and other recycled materials. Exploration of biodegradable fabrics and closed-loop processes.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact.
Pioneering Solutions
Flagship products: Performance sportswear for yoga, running, swimming, gymnastics, and winter sports under TrueStrength, TruePace, TrueCasuals, True Purpose, and True Nature lines.
Unique value propositions: High-quality, sustainable athletic wear that prioritizes performance, style, and environmental responsibility. Products are known for their innovative design, use of recycled materials, and ability to reduce virgin material usage.
The Regenerative Future
R&D focus areas: Advancing sustainable materials, optimizing production processes, and developing new applications for recycled and bio-based materials in sportswear.
Ambitious goals: To lead the sportswear industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to athletic wear design and production.
Fact Sheet
Commercial Availability: Products available globally through Adidas and Stella McCartney websites, retail stores, and select partners.
Circularity Rating: 4/5 (Strong focus on circular economy principles with room for improvement).
Key Certifications: Products are vegan and use materials certified by organizations like Bluesign.
Cost Rating: 4/5 (Premium pricing reflecting sustainable materials and innovative design).
Material Passport: Detailed material information available, with a focus on recycled and sustainable materials.
Designed for Disassembly: Some products designed for recyclability, with ongoing efforts to improve this aspect.
Carbon Performance: Focus on reducing carbon footprint through sustainable materials and production methods. Aims to reduce greenhouse gas emissions by 30% by 2030.
Key Takeaway
Adidas by Stella McCartney transforms the sportswear industry through innovative, sustainable solutions, setting a benchmark for circularity and environmental responsibility in athletic wear.
Explore Further
Adidas by Stella McCartney: website
Stella McCartney: sustainability overview
Stella McCartney: sportswear
