Freitag is a pioneering Swiss brand founded in 1993 by brothers Markus and Daniel Freitag. Their founding mission was to create functional, robust bags using recycled materials like discarded truck tarps, bicycle inner tubes, and car seat belts. Freitag's current mission focuses on promoting sustainability and the circular economy through innovative upcycling. The company's core values revolve around creativity, environmental responsibility, and challenging conventional manufacturing norms. Freitag aims to inspire conscious consumption by transforming waste into durable, one-of-a-kind products.
Location
Headquarters: Zurich, Switzerland.
Primary manufacturing/operations locations: Zurich area and nearby regions.
Note: Strategic local sourcing and production to minimize environmental impact.
The Circular Vision
Core circular economy principles: Upcycling waste materials, closed-loop production, extended product lifespans.
Key innovations: Unique tarp bag designs, material traceability, repair services.
Prioritization of local sourcing and closed-loop supply chains is a key focus.
Pioneering Solutions
Flagship products: F13 CLASSIC messenger bags, backpacks, accessories made from upcycled truck tarps.
Unique value propositions: One-of-a-kind designs, durable upcycled materials, sustainability focus.
The Regenerative Future
R&D focus areas: Developing fully circular materials, closed-loop manufacturing, product longevity solutions.
Ambitious goals: Achieving 100% circularity, becoming an industry leader in sustainable design.
Fact Sheet
Commercial Availability: Products available globally through Freitag stores, website, select retailers.
Circularity Rating: 5/5 (Designed for full circularity).
Key Certifications: No major third-party certifications disclosed.
Cost Rating: 4/5 (Premium pricing positioning).
Material Passport: Extensive material traceability data for upcycled materials.
Designed for Disassembly: Yes, modular designs allow for disassembly and recycling.
Carbon Performance: Aims to minimize emissions through local production, upcycling.
Key Takeaway
Freitag is a true pioneer in sustainable design, transforming waste into durable, artistic products through its innovative upcycling process. By prioritizing circularity and local sourcing, Freitag offers a compelling vision for environmentally-conscious creators and clients.
Explore Further
Freitag website: https://www.freitag.ch/en
Circularity Roadmap: https://www.freitag.ch/en/circularity-roadmap
Example product: F13 CLASSIC messenger bag - https://www.freitag.ch/en/f13
Freitag is a pioneering Swiss brand founded in 1993 by brothers Markus and Daniel Freitag. Their founding mission was to create functional, robust bags using recycled materials like discarded truck tarps, bicycle inner tubes, and car seat belts. Freitag's current mission focuses on promoting sustainability and the circular economy through innovative upcycling. The company's core values revolve around creativity, environmental responsibility, and challenging conventional manufacturing norms. Freitag aims to inspire conscious consumption by transforming waste into durable, one-of-a-kind products.
Location
Headquarters: Zurich, Switzerland.
Primary manufacturing/operations locations: Zurich area and nearby regions.
Note: Strategic local sourcing and production to minimize environmental impact.
The Circular Vision
Core circular economy principles: Upcycling waste materials, closed-loop production, extended product lifespans.
Key innovations: Unique tarp bag designs, material traceability, repair services.
Prioritization of local sourcing and closed-loop supply chains is a key focus.
Pioneering Solutions
Flagship products: F13 CLASSIC messenger bags, backpacks, accessories made from upcycled truck tarps.
Unique value propositions: One-of-a-kind designs, durable upcycled materials, sustainability focus.
The Regenerative Future
R&D focus areas: Developing fully circular materials, closed-loop manufacturing, product longevity solutions.
Ambitious goals: Achieving 100% circularity, becoming an industry leader in sustainable design.
Fact Sheet
Commercial Availability: Products available globally through Freitag stores, website, select retailers.
Circularity Rating: 5/5 (Designed for full circularity).
Key Certifications: No major third-party certifications disclosed.
Cost Rating: 4/5 (Premium pricing positioning).
Material Passport: Extensive material traceability data for upcycled materials.
Designed for Disassembly: Yes, modular designs allow for disassembly and recycling.
Carbon Performance: Aims to minimize emissions through local production, upcycling.
Key Takeaway
Freitag is a true pioneer in sustainable design, transforming waste into durable, artistic products through its innovative upcycling process. By prioritizing circularity and local sourcing, Freitag offers a compelling vision for environmentally-conscious creators and clients.
Explore Further
Freitag website: https://www.freitag.ch/en
Circularity Roadmap: https://www.freitag.ch/en/circularity-roadmap
Example product: F13 CLASSIC messenger bag - https://www.freitag.ch/en/f13
