iart creates spaces for encounters between people and technology
iart is a Swiss studio for media architectures, founded with the mission to create spaces for astonishing encounters between people and technology. The company focuses on conceiving, designing, and realising digitally enhanced architectures. iart's current mission emphasizes creating immersive experiences that blend digital technology with physical spaces, often incorporating elements that connect users with their environment. Core values include innovation, seamless integration of technology, and enhancing human experiences, with a purpose to redefine the relationship between people, technology, and their surroundings.
Location
Headquarters: Basel, Switzerland.
Note: Strategic location in Switzerland to leverage expertise in technology and design while collaborating internationally.
The Digital Biophilia Vision
Core digital biophilia principles: While not explicitly focused on biophilia, iart's work often creates immersive environments that connect people with their surroundings, potentially fostering a sense of connection with both built and natural elements.
Key innovations: Development of interactive installations that blend physical and digital realms, such as the interactive books for the Gauguin exhibition at Foundation Beyeler and the diplomatic banquet table for the "On a Delicate Mission" exhibition.
Pioneering Solutions
Flagship projects: Interactive books for the Gauguin exhibition, diplomatic banquet table for "On a Delicate Mission," and the concept of an "interactive sketchbook."
Unique value propositions: High-quality, innovative digital installations that prioritize user engagement, seamless technology integration, and the exploration of boundaries between physical and digital realms.
The Regenerative Future
R&D focus areas: Advancing interactive technologies, exploring new ways to integrate digital elements into physical spaces, and developing applications that enhance human experiences and connections with their environment.
Ambitious goals: To lead the media architecture industry in creating experiences that foster connections between people, technology, and their surroundings, inspiring a deeper appreciation for both built and natural environments through innovative digital interventions.
Fact Sheet
Commercial Availability: Custom installations and projects available for museums, exhibitions, and architectural spaces.
Biophilia Rating: 3/5 (Indirect incorporation of biophilic principles through immersive environmental experiences).
Key Recognitions: Society for Experiential Graphic Design (SEGD) Merit Award 2016 for the Gauguin interactive books.
Innovation Rating: 5/5 (Cutting-edge use of technology to create immersive, environment-enhancing experiences).
User Engagement: High level of interactivity and immersion, designed to create meaningful connections between users, technology, and their surroundings.
Environmental Awareness Performance: Indirect promotion of awareness about physical and potentially natural environments through immersive digital experiences.
Key Takeaway
iart transforms the media architecture industry through innovative, immersive experiences that blend digital and physical realms, setting a benchmark for connecting people with their environment through technology.
Explore Further
iart website: https://www.iart.ch/en
Process: https://iart.ch/en/about/approach
Example project: Novartis Pavillion
iart is a Swiss studio for media architectures, founded with the mission to create spaces for astonishing encounters between people and technology. The company focuses on conceiving, designing, and realising digitally enhanced architectures. iart's current mission emphasizes creating immersive experiences that blend digital technology with physical spaces, often incorporating elements that connect users with their environment. Core values include innovation, seamless integration of technology, and enhancing human experiences, with a purpose to redefine the relationship between people, technology, and their surroundings.
Location
Headquarters: Basel, Switzerland.
Note: Strategic location in Switzerland to leverage expertise in technology and design while collaborating internationally.
The Digital Biophilia Vision
Core digital biophilia principles: While not explicitly focused on biophilia, iart's work often creates immersive environments that connect people with their surroundings, potentially fostering a sense of connection with both built and natural elements.
Key innovations: Development of interactive installations that blend physical and digital realms, such as the interactive books for the Gauguin exhibition at Foundation Beyeler and the diplomatic banquet table for the "On a Delicate Mission" exhibition.
Pioneering Solutions
Flagship projects: Interactive books for the Gauguin exhibition, diplomatic banquet table for "On a Delicate Mission," and the concept of an "interactive sketchbook."
Unique value propositions: High-quality, innovative digital installations that prioritize user engagement, seamless technology integration, and the exploration of boundaries between physical and digital realms.
The Regenerative Future
R&D focus areas: Advancing interactive technologies, exploring new ways to integrate digital elements into physical spaces, and developing applications that enhance human experiences and connections with their environment.
Ambitious goals: To lead the media architecture industry in creating experiences that foster connections between people, technology, and their surroundings, inspiring a deeper appreciation for both built and natural environments through innovative digital interventions.
Fact Sheet
Commercial Availability: Custom installations and projects available for museums, exhibitions, and architectural spaces.
Biophilia Rating: 3/5 (Indirect incorporation of biophilic principles through immersive environmental experiences).
Key Recognitions: Society for Experiential Graphic Design (SEGD) Merit Award 2016 for the Gauguin interactive books.
Innovation Rating: 5/5 (Cutting-edge use of technology to create immersive, environment-enhancing experiences).
User Engagement: High level of interactivity and immersion, designed to create meaningful connections between users, technology, and their surroundings.
Environmental Awareness Performance: Indirect promotion of awareness about physical and potentially natural environments through immersive digital experiences.
Key Takeaway
iart transforms the media architecture industry through innovative, immersive experiences that blend digital and physical realms, setting a benchmark for connecting people with their environment through technology.
Explore Further
iart website: https://www.iart.ch/en
Process: https://iart.ch/en/about/approach
Example project: Novartis Pavillion
iart is a Swiss studio for media architectures, founded with the mission to create spaces for astonishing encounters between people and technology. The company focuses on conceiving, designing, and realising digitally enhanced architectures. iart's current mission emphasizes creating immersive experiences that blend digital technology with physical spaces, often incorporating elements that connect users with their environment. Core values include innovation, seamless integration of technology, and enhancing human experiences, with a purpose to redefine the relationship between people, technology, and their surroundings.
Location
Headquarters: Basel, Switzerland.
Note: Strategic location in Switzerland to leverage expertise in technology and design while collaborating internationally.
The Digital Biophilia Vision
Core digital biophilia principles: While not explicitly focused on biophilia, iart's work often creates immersive environments that connect people with their surroundings, potentially fostering a sense of connection with both built and natural elements.
Key innovations: Development of interactive installations that blend physical and digital realms, such as the interactive books for the Gauguin exhibition at Foundation Beyeler and the diplomatic banquet table for the "On a Delicate Mission" exhibition.
Pioneering Solutions
Flagship projects: Interactive books for the Gauguin exhibition, diplomatic banquet table for "On a Delicate Mission," and the concept of an "interactive sketchbook."
Unique value propositions: High-quality, innovative digital installations that prioritize user engagement, seamless technology integration, and the exploration of boundaries between physical and digital realms.
The Regenerative Future
R&D focus areas: Advancing interactive technologies, exploring new ways to integrate digital elements into physical spaces, and developing applications that enhance human experiences and connections with their environment.
Ambitious goals: To lead the media architecture industry in creating experiences that foster connections between people, technology, and their surroundings, inspiring a deeper appreciation for both built and natural environments through innovative digital interventions.
Fact Sheet
Commercial Availability: Custom installations and projects available for museums, exhibitions, and architectural spaces.
Biophilia Rating: 3/5 (Indirect incorporation of biophilic principles through immersive environmental experiences).
Key Recognitions: Society for Experiential Graphic Design (SEGD) Merit Award 2016 for the Gauguin interactive books.
Innovation Rating: 5/5 (Cutting-edge use of technology to create immersive, environment-enhancing experiences).
User Engagement: High level of interactivity and immersion, designed to create meaningful connections between users, technology, and their surroundings.
Environmental Awareness Performance: Indirect promotion of awareness about physical and potentially natural environments through immersive digital experiences.
Key Takeaway
iart transforms the media architecture industry through innovative, immersive experiences that blend digital and physical realms, setting a benchmark for connecting people with their environment through technology.
Explore Further
iart website: https://www.iart.ch/en
Process: https://iart.ch/en/about/approach
Example project: Novartis Pavillion
