Maxwell Ashford new approaches, technologies, materials and systems
Maxwell Ashford is a British designer residing in Switzerland, whose practice focuses on addressing the planetary impacts associated with producing and consuming objects. Established with the mission to create sustainable innovation in design, Ashford's current approach emphasizes circular economy principles and ecological responsibility. Core values include sustainability, innovation, and environmental awareness, with a purpose to redefine the relationship between design, materials, and the environment.
Location
Headquarters: Switzerland.
Primary manufacturing/operations locations: Various locations based on project requirements and collaborations.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and sustainable materials, and creating products that promote environmental awareness and sustainable practices.
Key innovations: Development of projects like "RUEI-01," a robotically recyclable shoe that explores the potential of design for recycling using new automated tool-sets, and "Bamana," an alternative to inflatable party balloons made from recycled paper.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact and support circular economy initiatives.
Pioneering Solutions
Flagship projects: "RUEI-01" (robotically recyclable shoe), "Bamana" (sustainable alternative to party balloons), and various projects exploring material reuse and sustainable design.
Unique value propositions: High-quality, innovative design solutions that prioritize circularity, material reuse, and environmental responsibility. Ashford's work is known for its ability to create sustainable alternatives to everyday objects while promoting circular economy principles.
The Regenerative Future
R&D focus areas: Advancing sustainable design techniques, exploring new applications for recycled materials, and developing solutions that further reduce waste and energy consumption in design and production processes.
Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to design and material usage.
Fact Sheet
Commercial Availability: Design services and products available through collaborations, exhibitions, and partnerships with brands and institutions
Circularity Rating: 5/5 (Strong focus on circular economy principles and waste reduction).
Key Certifications: Swiss Design Award, Nike Circular Innovation Award, US Good Design Award.
Cost Rating: Information not available.
Material Passport: Detailed material traceability and use of recycled and sustainable materials in projects.
Designed for Disassembly: Yes, projects like RUEI-01 are specifically designed for disassembly and recycling.
Carbon Performance: Focus on reducing carbon footprint through the use of recycled materials and sustainable production methods. Committed to minimizing environmental impact through efficient design and manufacturing processes.
Key Takeaway
Maxwell Ashford transforms the design industry through innovative, sustainable solutions that prioritize circular economy principles, setting a benchmark for environmental responsibility and material innovation in contemporary design.
Explore Further
Maxwell Ashford website: https://www.maxwellashford.co
Maxwell Ashford is a British designer residing in Switzerland, whose practice focuses on addressing the planetary impacts associated with producing and consuming objects. Established with the mission to create sustainable innovation in design, Ashford's current approach emphasizes circular economy principles and ecological responsibility. Core values include sustainability, innovation, and environmental awareness, with a purpose to redefine the relationship between design, materials, and the environment.
Location
Headquarters: Switzerland.
Primary manufacturing/operations locations: Various locations based on project requirements and collaborations.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and sustainable materials, and creating products that promote environmental awareness and sustainable practices.
Key innovations: Development of projects like "RUEI-01," a robotically recyclable shoe that explores the potential of design for recycling using new automated tool-sets, and "Bamana," an alternative to inflatable party balloons made from recycled paper.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact and support circular economy initiatives.
Pioneering Solutions
Flagship projects: "RUEI-01" (robotically recyclable shoe), "Bamana" (sustainable alternative to party balloons), and various projects exploring material reuse and sustainable design.
Unique value propositions: High-quality, innovative design solutions that prioritize circularity, material reuse, and environmental responsibility. Ashford's work is known for its ability to create sustainable alternatives to everyday objects while promoting circular economy principles.
The Regenerative Future
R&D focus areas: Advancing sustainable design techniques, exploring new applications for recycled materials, and developing solutions that further reduce waste and energy consumption in design and production processes.
Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to design and material usage.
Fact Sheet
Commercial Availability: Design services and products available through collaborations, exhibitions, and partnerships with brands and institutions
Circularity Rating: 5/5 (Strong focus on circular economy principles and waste reduction).
Key Certifications: Swiss Design Award, Nike Circular Innovation Award, US Good Design Award.
Cost Rating: Information not available.
Material Passport: Detailed material traceability and use of recycled and sustainable materials in projects.
Designed for Disassembly: Yes, projects like RUEI-01 are specifically designed for disassembly and recycling.
Carbon Performance: Focus on reducing carbon footprint through the use of recycled materials and sustainable production methods. Committed to minimizing environmental impact through efficient design and manufacturing processes.
Key Takeaway
Maxwell Ashford transforms the design industry through innovative, sustainable solutions that prioritize circular economy principles, setting a benchmark for environmental responsibility and material innovation in contemporary design.
Explore Further
Maxwell Ashford website: https://www.maxwellashford.co
Maxwell Ashford is a British designer residing in Switzerland, whose practice focuses on addressing the planetary impacts associated with producing and consuming objects. Established with the mission to create sustainable innovation in design, Ashford's current approach emphasizes circular economy principles and ecological responsibility. Core values include sustainability, innovation, and environmental awareness, with a purpose to redefine the relationship between design, materials, and the environment.
Location
Headquarters: Switzerland.
Primary manufacturing/operations locations: Various locations based on project requirements and collaborations.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and sustainable materials, and creating products that promote environmental awareness and sustainable practices.
Key innovations: Development of projects like "RUEI-01," a robotically recyclable shoe that explores the potential of design for recycling using new automated tool-sets, and "Bamana," an alternative to inflatable party balloons made from recycled paper.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on using recycled materials and sustainable production methods to minimize environmental impact and support circular economy initiatives.
Pioneering Solutions
Flagship projects: "RUEI-01" (robotically recyclable shoe), "Bamana" (sustainable alternative to party balloons), and various projects exploring material reuse and sustainable design.
Unique value propositions: High-quality, innovative design solutions that prioritize circularity, material reuse, and environmental responsibility. Ashford's work is known for its ability to create sustainable alternatives to everyday objects while promoting circular economy principles.
The Regenerative Future
R&D focus areas: Advancing sustainable design techniques, exploring new applications for recycled materials, and developing solutions that further reduce waste and energy consumption in design and production processes.
Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to design and material usage.
Fact Sheet
Commercial Availability: Design services and products available through collaborations, exhibitions, and partnerships with brands and institutions
Circularity Rating: 5/5 (Strong focus on circular economy principles and waste reduction).
Key Certifications: Swiss Design Award, Nike Circular Innovation Award, US Good Design Award.
Cost Rating: Information not available.
Material Passport: Detailed material traceability and use of recycled and sustainable materials in projects.
Designed for Disassembly: Yes, projects like RUEI-01 are specifically designed for disassembly and recycling.
Carbon Performance: Focus on reducing carbon footprint through the use of recycled materials and sustainable production methods. Committed to minimizing environmental impact through efficient design and manufacturing processes.
Key Takeaway
Maxwell Ashford transforms the design industry through innovative, sustainable solutions that prioritize circular economy principles, setting a benchmark for environmental responsibility and material innovation in contemporary design.
Explore Further
Maxwell Ashford website: https://www.maxwellashford.co
