Nina+Co is a London-based interior design studio founded by Nina Woodcroft in 2014. The studio was established with the mission to create mindful and sustainable design solutions that integrate circular economy principles. Nina+Co's current mission focuses on applying circular thinking, radical materiality, and a deep concern for the wellbeing of people and the planet. Core values include sustainability, innovation, and craftsmanship, with a purpose to redefine the relationship between interior design, materials, and the environment.
Location
Headquarters: London, United Kingdom.
Primary manufacturing/operations locations: Various locations based on project requirements and collaborations.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and biobased materials, and creating interiors that promote environmental awareness and sustainable practices.
Key innovations: Development of projects utilizing materials like mushroom mycelium, algae, bioplastics, and hemp. The studio emphasizes the use of non-toxic, recyclable, and biodegradable materials.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on sourcing materials locally and sustainably to minimize environmental impact and support local economies.
Pioneering Solutions
Flagship projects: "Big Beauty" store in Hackney, London (using mycelium biotextile, reclaimed gypsum, and salvaged travertine), "Silo" zero-waste restaurant (using waste and responsible materials), and "MONC" eyewear store (using easily portable eco-materials).
Unique value propositions: High-quality, innovative interior design solutions that prioritize circularity, material reuse, and environmental responsibility. Nina+Co's work is known for its ability to create immersive, sustainable environments that connect with diverse audiences while promoting circular economy principles.
The Regenerative Future
R&D focus areas: Advancing sustainable design techniques, exploring new applications for recycled and biobased materials, and developing solutions that further reduce waste and energy consumption in interior design and production processes.
Ambitious goals: To lead the interior design industry in sustainable practices, create zero-waste interiors, and inspire a shift towards a regenerative approach to design and environmental stewardship.
Fact Sheet
Commercial Availability: Design services and products available through collaborations, exhibitions, and partnerships with brands and institutions.
Circularity Rating: 5/5 (Strong focus on integrating circular economy principles in design and production).
Key Certifications: Information not available.
Cost Rating: 4/5 (Competitive with high-end design services, with significant value in sustainability and innovation).
Material Passport: Detailed material traceability and use of recycled and biobased materials in many projects.
Designed for Disassembly: Yes, many projects are designed with consideration for future adaptability and material reuse.
Carbon Performance: Focus on reducing carbon footprint through the use of sustainable materials and local production. Committed to minimizing environmental impact through efficient design and construction processes.
Key Takeaway
Nina+Co transforms the interior design industry through innovative, sustainable solutions that prioritize circular economy principles, setting a benchmark for environmental responsibility and material innovation in contemporary design.
Explore Further
Nina+Co website: https://www.ninaand.co
Silo zero-waste restaurant project: https://ninaand.co/silo
Nina+Co is a London-based interior design studio founded by Nina Woodcroft in 2014. The studio was established with the mission to create mindful and sustainable design solutions that integrate circular economy principles. Nina+Co's current mission focuses on applying circular thinking, radical materiality, and a deep concern for the wellbeing of people and the planet. Core values include sustainability, innovation, and craftsmanship, with a purpose to redefine the relationship between interior design, materials, and the environment.
Location
Headquarters: London, United Kingdom.
Primary manufacturing/operations locations: Various locations based on project requirements and collaborations.
The Circular Vision
Core circular economy principles: Designing out waste, using recycled and biobased materials, and creating interiors that promote environmental awareness and sustainable practices.
Key innovations: Development of projects utilizing materials like mushroom mycelium, algae, bioplastics, and hemp. The studio emphasizes the use of non-toxic, recyclable, and biodegradable materials.
Prioritization of local sourcing and closed-loop supply chains: Emphasis on sourcing materials locally and sustainably to minimize environmental impact and support local economies.
Pioneering Solutions
Flagship projects: "Big Beauty" store in Hackney, London (using mycelium biotextile, reclaimed gypsum, and salvaged travertine), "Silo" zero-waste restaurant (using waste and responsible materials), and "MONC" eyewear store (using easily portable eco-materials).
Unique value propositions: High-quality, innovative interior design solutions that prioritize circularity, material reuse, and environmental responsibility. Nina+Co's work is known for its ability to create immersive, sustainable environments that connect with diverse audiences while promoting circular economy principles.
The Regenerative Future
R&D focus areas: Advancing sustainable design techniques, exploring new applications for recycled and biobased materials, and developing solutions that further reduce waste and energy consumption in interior design and production processes.
Ambitious goals: To lead the interior design industry in sustainable practices, create zero-waste interiors, and inspire a shift towards a regenerative approach to design and environmental stewardship.
Fact Sheet
Commercial Availability: Design services and products available through collaborations, exhibitions, and partnerships with brands and institutions.
Circularity Rating: 5/5 (Strong focus on integrating circular economy principles in design and production).
Key Certifications: Information not available.
Cost Rating: 4/5 (Competitive with high-end design services, with significant value in sustainability and innovation).
Material Passport: Detailed material traceability and use of recycled and biobased materials in many projects.
Designed for Disassembly: Yes, many projects are designed with consideration for future adaptability and material reuse.
Carbon Performance: Focus on reducing carbon footprint through the use of sustainable materials and local production. Committed to minimizing environmental impact through efficient design and construction processes.
Key Takeaway
Nina+Co transforms the interior design industry through innovative, sustainable solutions that prioritize circular economy principles, setting a benchmark for environmental responsibility and material innovation in contemporary design.
Explore Further
Nina+Co website: https://www.ninaand.co
Silo zero-waste restaurant project: https://ninaand.co/silo
