Supertoys Supertoys is an art and design studio founded by Merle Flügge and Job Mouwen. The studio specializes in creating art furniture and collectible objects characterized by their concept of "Radical Cuteness." Supertoys Supertoys' current mission focuses on blending digital technology with playful and natural elements to create immersive and thought-provoking visual experiences. Core values include innovation, creativity, and the fusion of digital and physical worlds, with a purpose to redefine the relationship between design, art, and the natural environment.
Location
Headquarters: Amsterdam, Netherlands.
Primary operations locations: Various global locations for exhibitions and collaborations.
The Digital Biophilia Vision
Core principles: Creating digital experiences that foster a connection with nature, using technology to enhance our understanding and appreciation of natural forms and playful elements.
Key innovations: Development of projects like "Cosmic Flower Table" and "Above the Clouds II," which use digital design and natural inspirations to create visually captivating objects. These projects often incorporate organic forms and playful textures, blending them seamlessly with digital techniques.
Prioritization of nature-inspired design: Emphasis on creating digital artworks and designs that mimic natural patterns, textures, and forms to promote a sense of connection with the natural world through technology.
Pioneering Solutions
Flagship projects: "Cosmic Flower Table," "Above the Clouds II," "This is Not a Fruit Bowl," and various other art furniture pieces that blend natural elements with digital technology.
Unique value propositions: High-quality, innovative art and design solutions that prioritize digital biophilia, viewer engagement, and the exploration of the boundaries between digital and natural realms. Supertoys Supertoys' work is known for its ability to create immersive, nature-inspired digital environments that evoke emotional responses.
The Regenerative Future
R&D focus areas: Advancing digital design and fabrication technologies, exploring new ways to integrate natural elements into digital art and furniture, and developing applications that challenge perceptions of nature and technology.
Ambitious goals: To lead the art and design industry in creating experiences that foster digital biophilia, inspire a deeper appreciation for natural phenomena through technology, and promote environmental awareness through immersive digital-physical experiences.
Fact Sheet
Commercial Availability: Art furniture and collectible objects available through exhibitions, galleries, and collaborations with brands and institutions.
Biophilia Rating: 4/5 (Strong focus on incorporating natural elements and biophilic design principles in digital art and design).
Key Recognitions: Featured in Dutch Design Week and various international design publications.
Innovation Rating: 5/5 (Cutting-edge use of digital technologies to create nature-inspired and playful experiences).
User Engagement: High level of visual impact and emotional resonance, designed to create meaningful connections between viewers, technology, and nature.
Environmental Awareness Performance: Strong focus on using digital art and design to raise awareness about the interconnectedness of natural and playful elements.
Key Takeaway
Supertoys Supertoys transforms the art and design industry through innovative, biophilic digital experiences that blend natural elements with playful and cutting-edge technology, setting a benchmark for connecting humans with nature through digital and physical design.
Explore Further
Supertoys Supertoys website: https://www.supertoyssupertoys.com
Example project: Cosmic Flower Table
Supertoys Supertoys is an art and design studio founded by Merle Flügge and Job Mouwen. The studio specializes in creating art furniture and collectible objects characterized by their concept of "Radical Cuteness." Supertoys Supertoys' current mission focuses on blending digital technology with playful and natural elements to create immersive and thought-provoking visual experiences. Core values include innovation, creativity, and the fusion of digital and physical worlds, with a purpose to redefine the relationship between design, art, and the natural environment.
Location
Headquarters: Amsterdam, Netherlands.
Primary operations locations: Various global locations for exhibitions and collaborations.
The Digital Biophilia Vision
Core principles: Creating digital experiences that foster a connection with nature, using technology to enhance our understanding and appreciation of natural forms and playful elements.
Key innovations: Development of projects like "Cosmic Flower Table" and "Above the Clouds II," which use digital design and natural inspirations to create visually captivating objects. These projects often incorporate organic forms and playful textures, blending them seamlessly with digital techniques.
Prioritization of nature-inspired design: Emphasis on creating digital artworks and designs that mimic natural patterns, textures, and forms to promote a sense of connection with the natural world through technology.
Pioneering Solutions
Flagship projects: "Cosmic Flower Table," "Above the Clouds II," "This is Not a Fruit Bowl," and various other art furniture pieces that blend natural elements with digital technology.
Unique value propositions: High-quality, innovative art and design solutions that prioritize digital biophilia, viewer engagement, and the exploration of the boundaries between digital and natural realms. Supertoys Supertoys' work is known for its ability to create immersive, nature-inspired digital environments that evoke emotional responses.
The Regenerative Future
R&D focus areas: Advancing digital design and fabrication technologies, exploring new ways to integrate natural elements into digital art and furniture, and developing applications that challenge perceptions of nature and technology.
Ambitious goals: To lead the art and design industry in creating experiences that foster digital biophilia, inspire a deeper appreciation for natural phenomena through technology, and promote environmental awareness through immersive digital-physical experiences.
Fact Sheet
Commercial Availability: Art furniture and collectible objects available through exhibitions, galleries, and collaborations with brands and institutions.
Biophilia Rating: 4/5 (Strong focus on incorporating natural elements and biophilic design principles in digital art and design).
Key Recognitions: Featured in Dutch Design Week and various international design publications.
Innovation Rating: 5/5 (Cutting-edge use of digital technologies to create nature-inspired and playful experiences).
User Engagement: High level of visual impact and emotional resonance, designed to create meaningful connections between viewers, technology, and nature.
Environmental Awareness Performance: Strong focus on using digital art and design to raise awareness about the interconnectedness of natural and playful elements.
Key Takeaway
Supertoys Supertoys transforms the art and design industry through innovative, biophilic digital experiences that blend natural elements with playful and cutting-edge technology, setting a benchmark for connecting humans with nature through digital and physical design.
Explore Further
Supertoys Supertoys website: https://www.supertoyssupertoys.com
Example project: Cosmic Flower Table
