Wang & Söderström challenge the boundaries between natural and artificial
Wang & Söderström is a Copenhagen-based art and design duo founded by Anny Wang and Tim Söderström. The studio was established with the mission to explore the intersection of digital and physical realms, focusing on digital/physical explorations. Wang & Söderström's current mission emphasizes combining technological advancements with sensual qualities to activate a digital sensuousness. Core values include innovation, creativity, and the fusion of digital and physical worlds, with a purpose to redefine the relationship between technology, art, and nature.
Location
Headquarters: Copenhagen, Denmark.
Primary operations locations: Copenhagen and various global locations for exhibitions and collaborations.
The Digital Biophilia Vision
Core principles: Creating digital experiences that foster a connection with nature, using technology to enhance our understanding and appreciation of natural forms and phenomena.
Key innovations: Development of projects like "Making Kin," which uses algorithmic generation based on extremophile DNA/RNA data to create speculative future species, blending digital technology with biological inspiration. Additionally, their work in ASMR, such as "Synthetic Crops," uses motion graphics to evoke sensory responses that mimic natural phenomena.
Prioritization of nature-inspired design: Emphasis on creating digital artworks and designs that mimic natural patterns, textures, and forms to promote a sense of connection with the natural world through technology.
Pioneering Solutions
Flagship projects: "Making Kin" (algorithmically generated future species), "Ocean Plastics" (exhibition design exploring marine pollution), "Synthetic Crops" (ASMR motion graphics), and various digital/physical explorations that blend natural elements with digital technology.
Unique value propositions: High-quality, innovative digital art and design solutions that prioritize digital biophilia, viewer engagement, and the exploration of the boundaries between digital and physical realms. Wang & Söderström's work is known for its ability to create immersive, nature-inspired digital environments that evoke emotional and sensual responses.
The Regenerative Future
R&D focus areas: Advancing 3D modeling and generative design technologies, exploring new ways to integrate natural data and forms into digital art, and developing applications that challenge perceptions of nature and technology. Their work with ASMR, such as "Synthetic Crops," exemplifies how digital art can evoke sensory responses similar to those experienced in natural environments.
Ambitious goals: To lead the digital art and design industry in creating experiences that foster digital biophilia, inspire a deeper appreciation for natural phenomena through technology, and promote environmental awareness through immersive digital-physical experiences.
Fact Sheet
Commercial Availability: Digital artworks, installations, and design projects available through exhibitions, galleries, and collaborations with brands and institutions.
Biophilia Rating: 5/5 (Strong focus on incorporating natural elements and biophilic design principles in digital art and design).
Key Recognitions: Information not available in the provided sources.
Innovation Rating: 5/5 (Cutting-edge use of digital technologies to create nature-inspired experiences).
User Engagement: High level of visual impact and sensual resonance, designed to create meaningful connections between viewers, technology, and nature.
Environmental Awareness Performance: Strong focus on using digital art and design to raise awareness about environmental issues, as seen in projects like "Ocean Plastics."
Key Takeaway
Wang & Söderström transforms the digital art and design industry through innovative, biophilic digital-physical experiences, setting a benchmark for connecting humans with nature through technology and challenging perceptions of the digital and natural worlds.
Explore Further
Wang & Söderström website: https://wangsoderstrom.com
Making Kin project: https://wangsoderstrom.com/making-kin
Ocean Plastics project: https://wangsoderstrom.com/ocean-plastics
Wang & Söderström is a Copenhagen-based art and design duo founded by Anny Wang and Tim Söderström. The studio was established with the mission to explore the intersection of digital and physical realms, focusing on digital/physical explorations. Wang & Söderström's current mission emphasizes combining technological advancements with sensual qualities to activate a digital sensuousness. Core values include innovation, creativity, and the fusion of digital and physical worlds, with a purpose to redefine the relationship between technology, art, and nature.
Location
Headquarters: Copenhagen, Denmark.
Primary operations locations: Copenhagen and various global locations for exhibitions and collaborations.
The Digital Biophilia Vision
Core principles: Creating digital experiences that foster a connection with nature, using technology to enhance our understanding and appreciation of natural forms and phenomena.
Key innovations: Development of projects like "Making Kin," which uses algorithmic generation based on extremophile DNA/RNA data to create speculative future species, blending digital technology with biological inspiration. Additionally, their work in ASMR, such as "Synthetic Crops," uses motion graphics to evoke sensory responses that mimic natural phenomena.
Prioritization of nature-inspired design: Emphasis on creating digital artworks and designs that mimic natural patterns, textures, and forms to promote a sense of connection with the natural world through technology.
Pioneering Solutions
Flagship projects: "Making Kin" (algorithmically generated future species), "Ocean Plastics" (exhibition design exploring marine pollution), "Synthetic Crops" (ASMR motion graphics), and various digital/physical explorations that blend natural elements with digital technology.
Unique value propositions: High-quality, innovative digital art and design solutions that prioritize digital biophilia, viewer engagement, and the exploration of the boundaries between digital and physical realms. Wang & Söderström's work is known for its ability to create immersive, nature-inspired digital environments that evoke emotional and sensual responses.
The Regenerative Future
R&D focus areas: Advancing 3D modeling and generative design technologies, exploring new ways to integrate natural data and forms into digital art, and developing applications that challenge perceptions of nature and technology. Their work with ASMR, such as "Synthetic Crops," exemplifies how digital art can evoke sensory responses similar to those experienced in natural environments.
Ambitious goals: To lead the digital art and design industry in creating experiences that foster digital biophilia, inspire a deeper appreciation for natural phenomena through technology, and promote environmental awareness through immersive digital-physical experiences.
Fact Sheet
Commercial Availability: Digital artworks, installations, and design projects available through exhibitions, galleries, and collaborations with brands and institutions.
Biophilia Rating: 5/5 (Strong focus on incorporating natural elements and biophilic design principles in digital art and design).
Key Recognitions: Information not available in the provided sources.
Innovation Rating: 5/5 (Cutting-edge use of digital technologies to create nature-inspired experiences).
User Engagement: High level of visual impact and sensual resonance, designed to create meaningful connections between viewers, technology, and nature.
Environmental Awareness Performance: Strong focus on using digital art and design to raise awareness about environmental issues, as seen in projects like "Ocean Plastics."
Key Takeaway
Wang & Söderström transforms the digital art and design industry through innovative, biophilic digital-physical experiences, setting a benchmark for connecting humans with nature through technology and challenging perceptions of the digital and natural worlds.
Explore Further
Wang & Söderström website: https://wangsoderstrom.com
Making Kin project: https://wangsoderstrom.com/making-kin
Ocean Plastics project: https://wangsoderstrom.com/ocean-plastics
Wang & Söderström is a Copenhagen-based art and design duo founded by Anny Wang and Tim Söderström. The studio was established with the mission to explore the intersection of digital and physical realms, focusing on digital/physical explorations. Wang & Söderström's current mission emphasizes combining technological advancements with sensual qualities to activate a digital sensuousness. Core values include innovation, creativity, and the fusion of digital and physical worlds, with a purpose to redefine the relationship between technology, art, and nature.
Location
Headquarters: Copenhagen, Denmark.
Primary operations locations: Copenhagen and various global locations for exhibitions and collaborations.
The Digital Biophilia Vision
Core principles: Creating digital experiences that foster a connection with nature, using technology to enhance our understanding and appreciation of natural forms and phenomena.
Key innovations: Development of projects like "Making Kin," which uses algorithmic generation based on extremophile DNA/RNA data to create speculative future species, blending digital technology with biological inspiration. Additionally, their work in ASMR, such as "Synthetic Crops," uses motion graphics to evoke sensory responses that mimic natural phenomena.
Prioritization of nature-inspired design: Emphasis on creating digital artworks and designs that mimic natural patterns, textures, and forms to promote a sense of connection with the natural world through technology.
Pioneering Solutions
Flagship projects: "Making Kin" (algorithmically generated future species), "Ocean Plastics" (exhibition design exploring marine pollution), "Synthetic Crops" (ASMR motion graphics), and various digital/physical explorations that blend natural elements with digital technology.
Unique value propositions: High-quality, innovative digital art and design solutions that prioritize digital biophilia, viewer engagement, and the exploration of the boundaries between digital and physical realms. Wang & Söderström's work is known for its ability to create immersive, nature-inspired digital environments that evoke emotional and sensual responses.
The Regenerative Future
R&D focus areas: Advancing 3D modeling and generative design technologies, exploring new ways to integrate natural data and forms into digital art, and developing applications that challenge perceptions of nature and technology. Their work with ASMR, such as "Synthetic Crops," exemplifies how digital art can evoke sensory responses similar to those experienced in natural environments.
Ambitious goals: To lead the digital art and design industry in creating experiences that foster digital biophilia, inspire a deeper appreciation for natural phenomena through technology, and promote environmental awareness through immersive digital-physical experiences.
Fact Sheet
Commercial Availability: Digital artworks, installations, and design projects available through exhibitions, galleries, and collaborations with brands and institutions.
Biophilia Rating: 5/5 (Strong focus on incorporating natural elements and biophilic design principles in digital art and design).
Key Recognitions: Information not available in the provided sources.
Innovation Rating: 5/5 (Cutting-edge use of digital technologies to create nature-inspired experiences).
User Engagement: High level of visual impact and sensual resonance, designed to create meaningful connections between viewers, technology, and nature.
Environmental Awareness Performance: Strong focus on using digital art and design to raise awareness about environmental issues, as seen in projects like "Ocean Plastics."
Key Takeaway
Wang & Söderström transforms the digital art and design industry through innovative, biophilic digital-physical experiences, setting a benchmark for connecting humans with nature through technology and challenging perceptions of the digital and natural worlds.
Explore Further
Wang & Söderström website: https://wangsoderstrom.com
Making Kin project: https://wangsoderstrom.com/making-kin
Ocean Plastics project: https://wangsoderstrom.com/ocean-plastics
